We live in a “crisis culture” -- the financial crisis, the energy crisis, the subprime-mortgage crisis. By calling every upheaval a crisis, the word gets watered down to the point of meaninglessness. Here’s a real impending crisis: The primary care crisis. The profession of primary care physician in this country is dying. Fast. Physicians must find a leader who can articulate the serious repercussions of a growing primary care shortage. Otherwise, it will simply become the next crisis of the times.