The Entrepreneurial MD
- As physician business or medical practice owners, we are equally likely to go from youthful idealists starting out in practice, or our newly discovered nonclinical business, to blasé and even somewhat jaded practitioners of our crafts. By approaching our work instead with the Zen Buddhist concept of a "beginner's mind," it instantly reveals a marvelous perspective with which to step back and re-evaluate our businesses, and even our lives. Here's how.
- Physicians are smart, well-trained professionals who are not in the habit of asking for help. They're accustomed to being viewed as the problem-solvers, rather than the seekers of advice or assistance. So why would they consider physician coaching? Here are more than a few good reasons.
- It's time to shine a spotlight on Accountable Care Organizations (ACOs) and look at what these new entities might mean for your physician career. I sense the foundations of medical practice as we know it has begun to shift, and the field is wide open for physicians with a creative, entrepreneurial or leadership drive.
- In the fourth in a series on medical practice management, I look at how you can grow your business by educating yourself on who are patients are, where they're likely to come from, what types of health plans they're enrolled in and how to cater your practice to attract more business from the biggest employers in your area.
Philippa Kennealy, MD, MPH, CPCC, PCC is President and founder of The Entrepreneurial MD. She is a business advisor, coach and teacher to physicians grappling with the challenges of launching, building or growing their own successful practices or businesses.
The Entrepreneurial MD blog serves as trusted resource to help you thrive as a physician entrepreneur, and to provide the encouragement, accountability and support to help you build your dream business or practice.