A reader asks if I have any thoughts on the pluses and minuses of using a "brand" instead of an individual physician name when naming a practice. The question goes to the heart of what your medical practice or physician business is all about -- and what your plans are for its future.

Ditch the document laden with degrees, credentials, lengthy education sections and reams of publications and presentations. This stuff no longer matters! Instead, career changers need to go digital with their resumes. I'll show you how.

A week away at a dude ranch and then a week playing catch-up have wreaked havoc on my blogging schedule. So this is my end-of-week effort to get something useful in front of you.